'RE:ART by APRVD'Photography by 김라희 Lahee KimCreative Coordination by 주성진 Jin.JModels 이호석 Hoseok Lee We’re striving to make a difference. By choosing this product You’re helping to preserve natural resources and reduce waste. REDESIGN, RECYCLE, RETHINK APRVD, the upcoming contemporary RTW brand, is revealing its RE:ART Collection this summer. How to approach “Sustainability” as a fashion brand is always on the frontline of APRVD’s concerns. RE:ART by APRVD would lead us to have an opportunity to find a way to practice being sustainable in our daily lives, as well as to remind ourselves of mother nature.Through this capsule collection and the digital exhibition APRVD sets out its environmental mission and explains how it influenced them to evolve the design and brand's message with help from other creatives and artists. APRVD believes a movement towards sustainable materials and supply chain is necessaryHowever, it can be started from the little steps, such as reduce, recycle, and rethink.In light of this, APRVD would be a conversation trigger, to“Re-do something” for everyone in the design & creative industries to create a more sustainable product with more mindfulness. Responding to this, the first RE: ART Campaign is revealing with two talented artists, “East Oklm” and “Yejin Jun” as the collaborative artworks, to develop the brands’ slogan “We are connected.” while evolving its styles and messages about being sustainable, with more inspiration from mother nature.
